Our Story


MERCANTILE ON MAIN is a modern day general store offering a one of a kind shopping experience featuring local artisans and purveyors.  What began as a venture to fill a shopping void in downtown Wise and give those without a storefront a physical space to offer their goods, has quickly turned into not only a retail location, but a place for social gatherings by way of workshop sessions and a place where friendships have bloomed.

An Unforgettable Shopping Experience...for everyone!


Mercantile on Main promises to create an unforgettable shopping experience that covers everyday home & life.  From apparel to gourmet desserts to locally crafted signs and home wares, there is something for everyone - at every price point.  We've aimed to create a community center with beautiful items where you feel really, really good when you walk in!